Effervescent Bubble Gone Viral

Guess what? Last week, the most amazing thing happened. Someone who read my post, “The Tall and the Short of It,” published January 13, 2015, took umbrage. What was meant as a light-hearted commentary on evolving social mores about heightism apparently struck a nerve. He quoted part of my piece, dumping all over it, and in the process posted the link on reddit.com. That provoked interest on Reddit, initiated a further discussion and, in days, my post “went viral” – by my standards. Everything is relative of course. But within three days I had over 500 views of that post, and they continue daily. From all over the world: mostly the United States but also Canada, the United Kingdom, Australia, Germany, Mexico, Brazil, and other countries in Europe and the Middle East.

I have since learned that reddit.com is a gigantic social media and news website where registered members of the Reddit community can post content of their choosing, subject to certain specified standards. Based in San Francisco, California, Reddit was founded in 2005, acquired by Condé Nast Publications in 2006, and is now operated as an independent entity with Condé as one of the leading shareholders. It is said to be “one of the largest communities on the internet,” characterized by its wide-ranging subject matter and its network of subreddits which attract the interest of particular niche readers. According to Wikipedia, one of its most popular subreddits is Today I Learn (TIL) which, as of November 23, 2014, had over seven million subscribers. Its participants post something that they learned recently, which obviously has wide interest. According to a Google survey done in May 2013, Reddit users were 68% from the United States, 59% male, generally 18-29 years of age, but with a wider audience from around the world. Reddit is big. Really big.

Clearly my blog is not directed to this demographic. And few, if any, of those who viewed that particular post will likely follow my blog. Why would they? What I normally write about is of no interest to them. I only tell the story to show the power of social media and of these internet social and news aggregators. When links are posted on Facebook, Twitter, reddit.com, and all the other social networks out there, contemporary technology makes them available to the world at large. Such that even an obscure old writer like me can have a huge audience of unknown readers, even if only for one piece intended to be light-hearted. The more that particular topics I write about (e.g.: dog sharing, visiting Vancouver, river rafting, musical soirées, or municipal politics) appeal to special interest audiences, the greater the traffic that may come to my blog. Put them together and, before long, the blog takes off. We are a long way from that stage at the moment, but now I see how it can happen.

All of which is a prelude to my answering a question put to me this week by a reader. He wants to know why the need for a second, legal, blog. Since I write about legal subjects from time to time in Effervescent Bubble, why another? A fair question.

First, Effervescent Bubble is eclectic, and reflects my enthusiasms. The very name connotes energy and (hopefully) luminosity, frothy and forthcoming, but also ephemeral and passing. Fifty years ago (is it really fifty years??????), when I was a don at the University of British Columbia, one of the students called me “an effervescent bubble.” I always considered it an insult. Friends convinced me otherwise and they were right. Writing Effervescent Bubble suits my personality. I love it. It channels my curiosity, gives me an excuse to talk with anyone about anything (which I genuinely like to do), and necessitates regular writing. It is fun, and becomes easier the more I do it.

Writing about law and the criminal justice system is more difficult. People who have been legally trained (even if not practicing lawyers) know the lingo of the discipline, its underlying concepts and context. They talk among themselves in legalese, write articles in learned journals and decisions in judgments, and are readily understood. Talking law, or writing law, for lay people is a totally different ballgame. Lay people may want to understand the legal scene but explaining it in a fashion that is meaningful is not easy. The hardest posts I have written yet have been the few I wrote analyzing legal decisions.

I want to write about legal issues arising in the criminal court context. If I am going to do that, I need to write about law more often. By having a dedicated legal blog, I hope to turn my Effervescent Bubble eye to the criminal justice scene, find issues that may be of interest to lay readers, and try to write in a fashion that is accessible. I am hoping that, like Effervescent Bubble, the more I write, the easier it will become.

I have also learned that blogs dedicated to a specific topic generally attract more interest. The lingo is “traffic.” Effervescent Bubble appeals because it is eclectic and whimsical. The brand, however, doesn’t suit legal issues which, necessarily, are somewhat weighty and are anything but “effervescent.” My focus will be on the criminal courts and how they work. That stretches from the provincial courts, where I sat for 20 years, to the Supreme Court of Canada. They are all part of the criminal court system, broadly defined. Although my audience is lay people, I also hope that some law types will read the legal blog and perhaps add their insight to the discussion. Some may agree with what I say; others may think I have my head wedged. Others may be able to give examples which support or detract from my point. If the blog provokes some discussion, all the better.

And so another experiment begins. Check out reviewfromthebench.ca and let me know what you think. Shortly, I will start a series of posts on the Supreme Court of Canada’s decision in Carter (the assisted death case), released last Friday. I will not be discussing the substantive issue upon which reasonable people differ. My focus will be on what the decision shows us about the legal system and how it works. You are the audience for the legal blog, as much as for Effervescent Bubble. I appreciate whatever feedback you want to give.

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  1. Larry

    Nice to have someone famous in the family :).

    ‘Not to worry’ (Aussie expression), there are many people who trawl the net looking for things to get offended about.


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