Response to Globe and Mail “Dear Reader” Letter

Dear Mr. Crawley, Publisher and CEO of the Globe and Mail

Thank you for your “Dear Reader” letter in today’s Globe and Mail (Saturday, December 9, 2017).

I appreciate your explaining the extraordinary circumstances which afflicted your première edition of the new GM. You and your staff must have been horribly disappointed. That the edition which so attracted my ire was a “one of” is good to know.  I am also interested to learn of the efforts made to improve the journalistic standards of the GM, and the design goals you seek to achieve. 

Two caveats. I would have more impressed if you had not printed your “Dear Reader” piece in such a light type face. I found it very hard to read. Is your relationship with your readers at this very important time of your transition not as important as the key news stories you choose to report using darker type?

You indicated that you have “bumped up the size of the type in your sports scores and stock listings.” I find your choices for immediate action very telling. Am I wrong to assume, in the reality of our contemporary world, that sports scores and stock listings are still of interest primarily to men? And that Bay Street is your most important lobbyist?

It’s not the justified lines that matter. For my demographic, it’s the fainter typeface. Implicit in your choice of a lighter or darker type is your assumption about what is important and what is not. When I have to strain to read what you publish, my reaction is that you consider that particular item less important to your readers. Your assumptions may not coincide with mine.

I look forward to continuing my “feedback, interest and support” in the future.  Just don’t make it so difficult that I don’t enjoy it. At my age, if it’s not fun, I don’t do it. As Robyn Doolittle’s front-page story on “The Unfounded Effect” is in a darker type, I should have no problem  reading and analyzing that for a future post.  

Thank you.

The Effervescent Bubble

 

 

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