Dear Mr. Crawley, Publisher and CEO of the Globe and Mail
Thank you for your “Dear Reader” letter in today’s Globe and Mail (Saturday, December 9, 2017).
I appreciate your explaining the extraordinary circumstances which afflicted your première edition of the new GM. You and your staff must have been horribly disappointed. That the edition which so attracted my ire was a “one of” is good to know. I am also interested to learn of the efforts made to improve the journalistic standards of the GM, and the design goals you seek to achieve.
Two caveats. I would have more impressed if you had not printed your “Dear Reader” piece in such a light type face. I found it very hard to read. Is your relationship with your readers at this very important time of your transition not as important as the key news stories you choose to report using darker type?
You indicated that you have “bumped up the size of the type in your sports scores and stock listings.” I find your choices for immediate action very telling. Am I wrong to assume, in the reality of our contemporary world, that sports scores and stock listings are still of interest primarily to men? And that Bay Street is your most important lobbyist?
It’s not the justified lines that matter. For my demographic, it’s the fainter typeface. Implicit in your choice of a lighter or darker type is your assumption about what is important and what is not. When I have to strain to read what you publish, my reaction is that you consider that particular item less important to your readers. Your assumptions may not coincide with mine.
I look forward to continuing my “feedback, interest and support” in the future. Just don’t make it so difficult that I don’t enjoy it. At my age, if it’s not fun, I don’t do it. As Robyn Doolittle’s front-page story on “The Unfounded Effect” is in a darker type, I should have no problem reading and analyzing that for a future post.
The Effervescent Bubble
For several days they led us on. They promised a “new Globe and Mail,” presumably with new content, format and style that would befit Canada’s national newspaper. When they began to put out the promos, I was intrigued. Other news media are whining the blues. What was the Globe and Mail going to do to meet the current “crisis in journalism” and keep us reading from coast to coast?
When the first of “the new” publication arrived last week, I was horrified. What have they done? Who do they think they are publishing for? I am 73 years old, read three newspapers every day, and consider myself relatively well-informed about Canadian politics and public life. Most of the young people I know no longer read newspapers in hard copy. If they read any newspaper at all, it’s on the internet.
We pre-baby boomers, and baby boomers, too, are accustomed to our old habits, welcome the arrival of the newspaper on our doorstep (or outside our hotel room) each morning, and enjoy the luxury of being able to read it through with our coffee, at leisure. We may not represent the far distant future but, for the moment, and perhaps because of inertia, we may well be the primary demographic which continues to have all-week newspaper subscriptions in hard copy.
Now I can’t even read the Globe and Mail. Literally, I can’t read it. And I am not the only one. My husband and several friends have had the same reaction.
In the interests of what I assume is saving money, they have made the newspaper smaller in size, and apparently changed the font and/or lightened the type. The smaller size I can live with; it’s easier to fold into my purse or briefcase to take on public transit. The new font and/or typeface, however, is positively illegible. It gives me a headache to look at it, and more of a headache to read.
In an age when everyone (and I mean most everyone, including us old duffers) is using mobile devices and iPads with multiple fonts and expandable print capacities, it is positively counter-intuitive that a major newspaper seeking to expand its readership would go to print with what can only be considered a “reader-adverse” font and/or typeface. Who chose it? Someone under 60, I bet.
Since I started writing my blog, I mine the Globe and Mail, National Post and the Toronto Star (when in Toronto), and the Vancouver Sun (when in Vancouver) for potential topics of interest for a post. It takes up time, but I try to go through each newspaper daily. Each has its strengths and weaknesses. And apart from different perspectives, I like to pick up on quirky articles which alert me to something that I knew nothing about before.
In the past, I always went to the Globe and Mail first. Why? Because it’s “the national newspaper,” because I know people who write for it, and, although I do not always agree with its editorial perspective, at least I can expect competent coverage of major issues.
Now, it is too painful to read. As of last week, I now start with the National Post, or the Toronto Star, skim their coverage, and then pick up the Globe. But it’s so difficult to read beyond the headlines that I tend not to read it in detail. I make no comment on the new organization and content of the “new Globe and Mail” because the new font and/or typeface have deterred me from reading it further.
It has occurred to me that perhaps the powers that be at the Globe and Mail really do want to drive us all onto the internet. Make your hard copy inaccessible and subscribers will give up.